In 2012, is China's construction machinery industry a imprint is engraved on my heart. In this year, we have witnessed the hard, innovation and breakthrough in industry, feel the people's efforts, passion and difficult to keep. Marketing is the key to the survival of enterprises, innovation is the power and mechanical engineering;, keep it going. Looking back over the past year, marketing engineering machinery industry begins to break through the self, from the brand strategy, marketing mode gradually matured, internationalization. Below, please follow 21-sun editorial review ten marketing events of China Construction Machinery Industry in 2012, to learn from.

Shantui comprehensive brand service, higher standards of service commitment.

2012 is the mountain "brand service", "all 12 months of the year does not limit the hours of work quality service" Shantui new service development strategy is challenging and hope. The year 2012, a mountain and call center, GPS and other information management system of the brand service activities given institutional guarantee, Shantui brand image has been greatly enhanced in this activity, it also brings a revolution for China Construction Machinery Industry Service concept.

From the beginning of December 1, 2011, Shantui construction machinery Limited by Share Ltd pulled open formally "Shantui brand service". In March 15, 2012, Shantui "Wanli service go grassroots" marketing theme activity launching ceremony was held in Hefei Anhui, which lasted 60 days, travel 178468 kilometers, more than 9500 pieces of gifts, gift accessories 1000 sets, interviews of more than 2500, effectively solve the problem, let the user feel Shantui by adhering to the "Shantui service everywhere" service concept. The introduction of the "one year does not limit the hours" service policy and start Shantui service call center, is in full swing Shantui brand promotion activities, boost confidence Shantui service ability, to create first-class values and benefits for the user, and further enhance the Shantui brand competitiveness, and strive for the engineering machinery manufacturers to create their own core technology, with international competitiveness, sustainable development!

Sany "Dragon Dance" tour to create new miracles industry marketing

At the beginning of this year, the successful acquisition of Sany concrete giant putzmeister. The dual brand strategy of effective promotion, since February this year, Sany development "with dragon and elephant" 2012 brand experience day "global tour activities. Lasted more than 4 months, a total of 30 stations, 22000 direct customers to visit the site, more than 300000 people online to participate in activities, the total turnover of more than 6000000000 yuan, a 2012 global concrete machinery industry show the highest record deal; Xinjiang single field turnover of 700000000 yuan, a national engineering machinery industry regional exhibition turnover record. "Dragon Dance" activities, the three one elephant dual brand strategy in a short period of time to the global promotion, enhance the brand influence, and successfully promote product marketing.

Shandong Lingong multi-hand depth marketing branding to victory

In recent years, with the gradual strengthening enterprise strength, Shandong Lingong began to focus on the corporate brand building, and achieved remarkable results. This year, Shandong Lingong brand construction is multi-path simultaneously: National Series event sponsorship of the Lingong brand shine, CCTV ad Lingong brand make known to every family, joined WWF to become the pioneer of the industry energy-saving emission reduction work, hope primary school donated the workers take more social responsibility. A series of brand promotion measures, let the Lingong brand effectively spread. In addition to domestic brand publicity, workers also accelerated the pace of overseas brand communication, to participate in the Russian construction machinery exhibition, Paris exhibition, let the Lingong brand quickly spread to the rest of the world. This year, Shandong Lingong contrarian growth, especially the loader export, become the first domestic brand. This year, is Shandong Lingong achieve "a crucial year plan for five years, three years to achieve.". Shandong Lingong company chairman Wang Zhizhong to introduce, in the original basis of Shandong Lingong company overseas market, Volvo and the global marketing network, complementary advantages, strong development, make the Lingong loader in the leading position in the national brands. The future will strengthen cooperation with Volvo, the leading products in the overseas to the first Chinese brand.