The mobile Internet has changed our lives
Population statistics show that China's ageing population trend has become increasingly apparent, new
generation have strong consumption desire, prominent personality, reveal, advance consumption
concept, the pursuit of higher quality and other characteristics, the key to the nuggets point become
manufacturers, how to take advantage of the Internet, to absorb a large number of new users, so as
to promote further younger age structure, becomes the key to the nuggets generation market. For
the engineering machinery industry, the current equipment buyers and users, just cover these new
generations!
Also, it's worth noting that the mobile Internet has infiltrated every corner of Chinese life. According
to the world famous market consultancy mbo (Millward Brown) report, as the world's largest mobile
Internet market, user group has more than 500 million people in China, previously the most Chinese
people like to watch TV at home, now the average daily cost of 170 minutes of mobile phone in the
Internet. New generations spend more time on the mobile Internet than on average.
On June 8, 2017, Tmall mobile joint jie fu kai (GfK China) jointly issued the 2017 China mobile phone
market consumption trends insight report, report Tmall based mobile phone platform shopping behavior
data, combining with the data of GfK, think: new generation of users online consumption upgrade,
consumer market era comprehensive quality.
How the user for the new generation of construction machinery industry, the use of the Internet
technology, especially mobile Internet technology, to build a construction machinery industry in
quality assurance, and convenient query, consumer e-commerce platform, become the best choice
for construction machinery industry.
The "Internet plus" of the broken engineering machinery
Internet entities industry thinking is to use the Internet to fusion, in the (mobile) Internet , big
data and cloud computing, under the background of the development of science and technology,
to the market, customers, products, enterprise value chain and supply chain and to review the
entire business ecological thinking. The Internet, each enterprise provides the opportunity for
everyone, this is an open platform, can put the numerous customers, agents, suppliers, traders,
linking China and the world.
The Internet is not to replace the real economy, but to integrate the real economy.
The term "Internet plus", which was first introduced in the work report of li's government and
incorporated into the top-level design of the national economy, is of great significance to the
innovation and development of the entire Chinese economy and society. As countries the ministry
issued the "made in China 2025", made clear China 2025 is the core of innovation driven
development, main are two of industrialization and information fusion, a main direction is intelligent
manufacturing - digital, network and intelligent manufacturing.
The Internet need to open mind, on a global network platform, to establish an open platform,
integrate all resources, integration of suppliers, agents and parts manufacturers, break the
regional boundaries, break the information asymmetry, only one goal: to provide customers
with the whole value chain service platform must be very popular.
The engineering machinery industry enters new mode of Internet service
Currently, in mature markets such as Europe and America, service revenue accounts for over
60% of total revenue, compared with 22% in China. According to the China construction
machinery industry association, the number of major products in China's construction machinery
was 672 to 7.28 million by the end of 2016. The market size of the service market is about
268 billion ~ 2900 billion yuan, equivalent to 50 percent of the operating income of construction
machinery in 2016.
Meanwhile, the acceptance of " Internet" mode has been continuously improved by engineering
mechanical customers. According to the statistics, the engineering mechanical customers show
the trend of the younger generation, and the 80 has gradually become the market main force.
Most of these users have Internet experience, and the Internet applications such as shopping,
O2O and online payment are higher. Construction machinery industry in jiangsu area customer
survey data as an example, the current 25 to 40 years old customer has amounted to 80%,
with China mobile Internet users similar age structure, through the intelligent service platform to
provide users with " " Internet based new services are in line with the mainstream development
trend.
The predicament of the industry enterprise and the great market potential of the post-service
market provide urgent demands for the transformation and upgrading of China's engineering
machinery industry to digital, platform and intelligent services. In order to successfully transform
traditional manufacturing industries,
internet-related technologies and platforms are necessary transformation tools and means.
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Online sales are never possible
Before the Internet put forward, both third-party platform construction machinery industry
and large enterprises, has been exploring the machine online sales model, after years of trying,
everyone have reached a basic consensus, is online sales product is impossible!
After two or three years of electricity, construction machinery industry only a few winners,
most people find electric business platform profit is very difficult and seemingly promising
Internet electricity but finally descended into a deserted but chicken ribs, a lot of people
facing adhere to give up the tough choices.
How could it be possible for engineering machinery, with hundreds of thousands, millions
of dollars, to sell online? This year, however, running with less than half a year's jiangsu
engineering machinery equipment co., LTD.
(website: https://shop584641407.taobao.com/? SPM = a230r. 7195193.1997079397.175. De9NnC)
did just that. Jiangsu industrial and military machinery equipment co., LTD. Has built a platform for
taobao e-commerce, covering more than a dozen company products, including the
broken hammer and hydraulic parts of the industrial and military excavators.
Mobile payment support engineering machinery e-commerce development
According to the statistics of the people's bank of China, in the first quarter of 2017,
China's banking and financial institutions handled 9304 million yuan of mobile payment
services, amounting to 60.65 trillion yuan, up 65.71 percent and 16.35 percent year-on-year.
"China mobile payment in 2016 is about 50 times the size of the us, and it will continue
to grow at a high rate." Southwest university of finance and financial and Internet
payment, director of the institute ShuaiQingGong believe that most of the era of
European and American countries experiencing a period of cash, bills, bank card
era to era into a small amount of cash. China thanks to smart phones, 4 g networks
in the wide popularity of urban and rural, covering three or four line, let China to
achieve "overtaking corner", directly from the world into a small amount of cash
cash era, whether in the cities or the countryside, WeChat pay, pay treasure to
pay can be anywhere at any time.
China is already the world's largest mobile payment market, "after 80" "90 after"
is the absolute main force of mobile payment, and engineering machinery equipment
buyers and users, "after 80" "90 after" has become the main force.